Growing Pains of Business

website customer friendly

5 Ways To Make Your Company Website Customer Friendly

In the modern business environment, having your own company essentially requires that you have a strong website as well. It’s more necessary in some industries than others, of course, but particularly if you are looking to sell a product or service directly to consumers, an appealing, intuitive, and useful web platform is of the utmost …

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Finding Your Audience – The 6 Best Online and Offline Marketing Channels

With the rise of online marketing over the last few decades, there is now a head-spinning variety of methods to add to traditional offline approaches you can use to put your offer in front of your target market. Because of this, many will waste time and money as they jump for the latest and greatest …

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Ideal customer

4 Questions to Help You Find Your Ideal Customers

Many businesses struggle in detailing their ideal customer. I often hear that “everyone” could purchase their product and service and this may be true, but appealing to everyone is a marketing nightmare. When you know your ideal customer, this changes absolutely everything in your business. This target market is the basis for everything you’ll do …

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leadership development

The New Businesses Being Created By The Transitioning Workforce

Transitioning Workforce The transitioning workforce is forcing a number of people to consider creating a business when previously they may never have had that inclination. We see an aging workforce being forced to work longer as governments (especially in Australia) extend the retirement age, and with it, creating a shift in mindset embracing the thought …

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