It’s exciting starting your own business and being your own boss. But the pitfalls that lay ahead for tradies like you, don’t relate to your skills and professionalism as a tradesperson. They relate to business skills and knowledge. It’s only early in 2021, but 28% of all businesses that have crashed and burned have been …
Build a Better Tradie Business on the Redlands Coast Read More »
The rise of the sole trader in Australia is driven by the uncertainty of the job marketplace and the increased unemployment, specifically in the middle to senior executive ranks.
Content marketing is not just a fad. It’s a solid marketing strategy that has brought success to brands and businesses of all sizes. When you do content marketing correctly, you can expect to benefit for a long, long time. Many businesses struggle with the concept of content marketing for a multitude of reasons. But it can …
Once you’ve done all of the background work on building your business, it’s time to count down the days until the launch. As the big day draws near, here are the things you need to do to get ready to open your doors. Test Everything Far ahead of your launch, make sure that all of …
The Big Day – How to Prepare to Launch Your Business Read More »
With the rise of online marketing over the last few decades, there is now a head-spinning variety of methods to add to traditional offline approaches you can use to put your offer in front of your target market. Because of this, many will waste time and money as they jump for the latest and greatest …
Finding Your Audience – The 6 Best Online and Offline Marketing Channels Read More »
Many businesses struggle in detailing their ideal customer. I often hear that “everyone” could purchase their product and service and this may be true, but appealing to everyone is a marketing nightmare. When you know your ideal customer, this changes absolutely everything in your business. This target market is the basis for everything you’ll do …
4 Questions to Help You Find Your Ideal Customers Read More »
There’s an old saying that there’s nothing new under the sun and, in so many ways, this is true. Many new businesses search endlessly for that one profitable niche that nobody has found yet, and this is time wasted. You need to find a profitable niche, but you don’t need to reinvent the wheel. Remember …
How to Find a Profitable Niche for Your Business Read More »
What sets entrepreneurs apart from other people is their unique mindset. They’re passionate and dedicated, and they think outside the box. These unique traits aren’t something you’re born with. You can learn the mindset you need to become a successful entrepreneur. So while you may not see yourself as an entrepreneur now, you can certainly …
Do you have a great idea for a viable business? How do you go from that initial inspiration to actually getting your business off the ground? Starting a business has many moving parts and it requires quite a bit of planning, but anyone can do it if they approach it in a focused and organized …
Coaching has become a leading resource that business leaders are taking advantage of to create highly successful businesses. The one misunderstanding is that to use a business coach your business needs to be larger, but that’s not the case at all. Business coaching is an effective way to grow your business and achieve a great …