Many businesses struggle in detailing their ideal customer. I often hear that “everyone” could purchase their product and service and this may be true, but appealing to everyone is a marketing nightmare. When you know your ideal customer, this changes absolutely everything in your business. This target market is the basis for everything you’ll do …
4 Questions to Help You Find Your Ideal Customers Read More »
Highly Effective Business Coaching Business coaching – what is it? Executives and managers of companies who are interested in development and career growth increasingly turn to a business coach to have a customized development process. Consider this – how often would you have found it helpful to have a chance to talk about some key …
The stats are in. Business success is tough. According to the The Start-Up Genome Report 90% of start-ups fail in the first three years. Despite all the spending, despite all the shows like Shark Tank, the reality is many of the start-ups are devoid of business nous. For every stock market darling, those businesses placed …
From Start-Up to Survival and Onwards to Business Success Read More »
I see many businesses in my role as a coach and trusted adviser. Unfortunately, many businesses I see are well on their way to failure. Failure that is driven, often by what they don’t know. Failure driven by the desire to start a business, without a clear idea on what it takes to operate a …
Start Successful Business – The First Three Steps Read More »
[vc_row][vc_column width=”2/3″][vc_single_image image=”1573″ img_size=”large”][vc_column_text] So, You Have an Idea. I have been reading over the holidays, the excellent book by Andrew Keen, “The Internet is Not the Answer”. This is incredibly thought-provoking, and in it he relates the story of Kevin Systrom, who developed the idea and concept behind Instagram while sitting on the beach …
The First Steps to Developing Your Business Idea. Read More »