Many businesses struggle in detailing their ideal customer. I often hear that “everyone” could purchase their product and service and this may be true, but appealing to everyone is a marketing nightmare. When you know your ideal customer, this changes absolutely everything in your business. This target market is the basis for everything you’ll do […]
4 Questions to Help You Find Your Ideal Customers Read More »
Highly Effective Business Coaching Business coaching – what is it? Executives and managers of companies who are interested in development and career growth increasingly turn to a business coach to have a customized development process. Consider this – how often would you have found it helpful to have a chance to talk about some key
Highly Effective Business Coaching Read More »
The stats are in. Business success is tough. According to the The Start-Up Genome Report 90% of start-ups fail in the first three years. Despite all the spending, despite all the shows like Shark Tank, the reality is many of the start-ups are devoid of business nous. For every stock market darling, those businesses placed
From Start-Up to Survival and Onwards to Business Success Read More »
I see many businesses in my role as a coach and trusted adviser. Unfortunately, many businesses I see are well on their way to failure. Failure that is driven, often by what they don’t know. Failure driven by the desire to start a business, without a clear idea on what it takes to operate a
Start Successful Business – The First Three Steps Read More »
[vc_row][vc_column width=”2/3″][vc_single_image image=”1573″ img_size=”large”][vc_column_text] So, You Have an Idea. I have been reading over the holidays, the excellent book by Andrew Keen, “The Internet is Not the Answer”. This is incredibly thought-provoking, and in it he relates the story of Kevin Systrom, who developed the idea and concept behind Instagram while sitting on the beach
The First Steps to Developing Your Business Idea. Read More »